Privacy Policy

1.Introduction

This Privacy Policy governs and maintains the privacy relationship between Mithaq (the licensed company operating the onlytrend.shop store) ("the Company", "we", "us", "our") and anyone who uses our website and/or mobile application ("Customer" or "you").

"Website" means the group of internet pages under the domain onlytrend.shop, created by the Company as a digital platform to display the products and services it offers. "Mobile Application" means our application available on Apple and Android devices, where applicable. By using the Website or Mobile Application, you agree to be bound by this Privacy Policy, which is also subject to our Terms of Service. We process personal data in line with Kuwait's Data Protection Regulation No. 26 of 2024 under CITRA oversight.

2.Information We Collect

We collect information about you during or after you place an order and/or create an account on our website or mobile application. We also keep very limited financial information only when necessary. The information we collect is limited to the following:

• Name
• Email address
• Phone number
• Shipping address
• Billing address
• IP address
• Browser user-agent name and operating system data

We may retain transactional data for as long as necessary to fulfil the purposes set out in this Privacy Policy and for record keeping, subject to legal or regulatory requirements and legitimate business needs, including order tracking and returns. Otherwise, all financial information is maintained by our payment processors, and we recommend you review their privacy policies and contact them directly with any questions about those policies.

3.How We Use Your Information

We use the information we collect to:

• Create and manage your account
• Develop and improve the Website/Mobile Application, complete transactions, fulfil your requests, process your registration, and validate the information you provide
• Conduct research, training, standard-setting, and continuous improvement, and to facilitate service delivery
• Inform you of Website/Mobile Application updates and any special offers
• Provide marketing communications such as newsletters (where you have consented)
• Create more relevant content for you

In all cases, we comply with applicable laws and regulations on the use and access of data and maintain its confidentiality. We own all intellectual property and other rights in the collection, preparation, and use of aggregated information.

4.Transfer of Data Between Countries

The Company's principal place of business is in the State of Kuwait. If you visit the Website/Mobile Application from outside Kuwait, your information will be transferred to Kuwait and stored and processed at the location of our central servers. We may also store, process, and transfer collected information to any other country in which we operate, so that we can use it in accordance with this Privacy Policy. You consent to such transfers of personal information between countries, subject to the safeguards required by applicable Kuwait law.

5.Your Account

You agree to update your account information when necessary. If you decide to deactivate your account, or ask us to do so, we will cancel and disable your account without necessarily erasing your data from our databases, so that we may keep your information in our records to prevent fraud, resolve disputes, help fulfil any requests, inquiries, or investigations, enforce our Terms of Service, and/or comply with legal requirements.

6.Disclosure of Collected Information

The Company may engage subsidiaries, software engineers, and application-development specialists under contract to develop and maintain the Website/Mobile Application, which may require providing them with the information necessary to operate the platform. The information provided is limited to what is necessary to deliver their services, and contracts with these parties require that the information be kept confidential.

We may also disclose information to defend the rights and property of the Company, its affiliates, and/or service partners. While we make every effort to preserve your privacy, personally identifiable information may be disclosed to third parties in certain circumstances, such as in response to a subpoena, court order, or other lawful request, or a request from a competent law-enforcement authority. Personally identifiable and financial transaction information may also be provided to a third party in the event of bankruptcy, or a transfer of ownership or assets in connection with a corporate reorganization such as a merger, acquisition, or sale of business units. In all such cases, we will take care to disclose only information that is necessary and appropriate in the circumstances.

7.Third-Party Payment Processing

The Company uses licensed third-party payment processing services to process payments made through the Website/Mobile Application on our behalf, in compliance with Central Bank of Kuwait regulations. We do not store your full card details. We recommend you review the privacy policy of the relevant payment provider for details on how they handle your financial information.

8.Information Retention

We keep information collected through the Website/Mobile Application in our records only to the extent necessary for the operation of the Company and/or to comply with applicable laws and regulations. You agree that these terms will continue to apply after the termination of our relationship with you.

9.Information Security

The security of your data is important to us, and we strive to use commercially acceptable means to protect information collected via our Website/Mobile Application from loss, misuse, alteration, damage, or unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we implement commercially acceptable physical, electronic, and managerial procedures to safeguard the information we collect online.

Information saved in your profile and account is protected by the username and password you register when creating your account. You can change your username and password at any time by logging into the Website/Mobile Application. We recommend you change your password periodically and protect your credentials just as you would other sensitive personal information.

10.Change of Company Ownership

If the Company sells all or part of its assets, or undergoes a merger or acquisition by another entity, we may transfer your information to that new entity. If we become insolvent or enter bankruptcy proceedings, your information may be an asset transferred to or acquired by a third party. You acknowledge and consent to such transfers of information. We are not responsible for the actions of third parties with whom you choose to share your personal or sensitive data, and we have no authority to manage or monitor third parties' use of your data.

11.Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. The Company will notify you of any material changes by publishing the updated policy on this page with a new effective date, and, where appropriate, via email or in-app notification. Continued use of the Website/Mobile Application after publication constitutes acceptance of the revised policy.

12.Complaints & Suggestions

If you have questions, comments, or requests regarding this Privacy Policy — including to access, correct, or delete your personal data — please contact us at operations@onlytrend.shop, via WhatsApp at 55245992, or through the contact page at onlytrend.shop/contact. You agree to assist the Company in facilitating the resolution of any complaint. A complaint may include, but is not limited to, written claims or complaints, or written communications received from any appropriate regulatory authority.

13.IP Addresses

When you visit our website, we record your IP address (the unique address that identifies your device on the internet). We use IP addresses to collect general geographic information about our website visitors and to enhance the functionality of our website. We do not associate IP addresses with any personally identifiable information.